Now, I’m not advocating plastering what party affiliation or religious group you belong to all over your website. This behavior, is generally frowned upon in the American business world and it usually turns people off.
But, what I see with many businesses is a lack of personality and values. We do XYZ service the best! Well, why? Many companies may harp that it’s cost, or quality. The smarter ones will leverage people. But what makes those people so special? Their values! What they care about, why they care about it, and how it carries through their professional and personal life.
While I get many leads and hits from my various “tampa wordpress developer” keywords, I’ve gotten other leads simply from other people who care about the same stuff I do. And the only way they can find me is when they type in an extra keyword after that:
“wordpress developer photographer”
How many WordPress developers out there are also photographers? And how many understand how to operate a camera manually, compose a photo, etc? People in the photography industry may be looking for that special person who understands all the ins and outs of their industry. And you are the perfect candidate for that! But alas, your photography is on a completely separate area of the Internet, and you make no mention of it on your personal website or business biography.
You don’t have to limit it to hobbies either. Many people boast they are Christian WordPress Developers. I am not Christian, for the record, but people are not shy about their faith, and I respect this. So do other like-minded individuals! Wouldn’t it be great to work with a developer that was similar minded to your views and values? And that developer was perfect for the job, had all the right experience? Yes!!
What I have been tapping into lately is similar philosophical, economical, and environmental views. I care about our environment— I am on a quest to reduce our household’s petroleum consumption. Everything such as plastic, gasoline engines, eating meat, household chemical reduction, processed foods— you name it! Why? I view petroleum as not a sustainable source of energy, and I think Americans, and many other countries, are completely, idiotically wasteful. There are billions of people living in India but their carbon footprint is much smaller than the Unites States. Mostly because, well, we simply don’t care!
It all boils down to human development. What stage we are at in our life. Are you conscious of what you are eating, using, doing? People harp on criminals for failing to understand the possible consequences, but what about yourself? Look at yourself and ask, is what I’m eating, using, throwing out, etc, have a consequence? A consequence to your personal well being, your children or future generations? What about the air quality, animals, and plants? Water?
In general, marketing has brainwashed many people. Oh look! New Coca-Cola commercial! Most of what they do these days is very cultural. They don’t exactly harp on the healthy qualities of drinking a soda. Anyone check the ingredients on those lately? Our lives became so complex and busy we just consume consume consume and not think. Marketing drives our decisions, instead of our values.
That all being said — instead of going with a company because they market their product or service is better (why is it better? and is it inline with your values?), try doing a quick search of the same service but with your own values appended to them.
For me, I look for businesses and individuals that actually give a damn in all areas.