It’s been a while, folks. Some of you are maybe wondering why I stopped freelancing! Back in November of 2010, I got a new job at Schifino Lee Advertising + Branding, as the Interactive Art Director. It has consumed all of my time, and I have worked on projects with clients such as AT&T, The Tampa Bay Buccaneers, WellCare Medicare Plans, and Pegasus TransTech. It’s been quite a journey so far and I love it!
So enough of the day job, I wanted to let you all know about my new blog (which is *gasp!* not on WordPress), Beautiful Spam. It features various e-blasts, mostly rendered in gmail or microsoft entourage. Sometimes the blasts are not so beautiful, others I just poke fun at, or notice small subtle “errors” on the layout.
Definitely check it out though, it’s interesting to see. I didn’t start doing e-mail programming until my time here at Schifino Lee. I’ve learned so much about email marketing and what to do and not to do. There is definitely a lack of standards when it comes to programming and I hope one day that changes. E-mail clients have yet to implement some of the basic CSS properties. Props to Apple Mail though, I think just about everything and then some is supported. Gmail has to be one of the worst for sure- which is surprising coming from Google. Then again it’s not surprising since programmers like text-based e-mails (or so I’m assuming). For the rest of us, we like visuals, but note that we probably don’t like to be tracked. I don’t want companies knowing I opened their e-mail or what I clicked on. While sometimes it’s nice data to have, I’d rather know that traffic increased to my websites after X email went out on Y date. IMO I don’t think e-mails should have a shit load of links.
If you’re interested in doing email campaigns, I definitely recommend to check out Campaign Monitor’s CSS support table. Also check out the Email Design Guidelines and mozey your way over to the E-mail Standards Project. All good stuff.
Personally, I use Mail Chimp to send out things. At work we use Constant Contact. Leave that up to you guys to choose how you want to manage your lists!